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J.D. Power Awards Subaru with 2020 Best Brand Loyalty Award

2020 Subaru Impreza | Beaverton, OR

For the second consecutive year, Subaru wins J.D Power’s Automotive Brand Loyalty Award. This consecutive win in 2020 proves the brand lives up to its reputation of building reliable, family-friendly vehicles.

“We remain grateful for the dedication of our owners and we are proud to provide long-lasting value for our customers, as both an automaker and a brand that is more than a car company,” said Thomas J. Doll, president and CEO of Subaru America.

Using buyer trends calculated in real time by Power Information Network coupled with repeat brand buying information, J.D. Power was able to determine automotive brand loyalty. Subaru took the top spot with its 60.5 percentage score, easily beating out brands like Toyota, Ram, Honda and Ford. The lead over Ford was more than 5 percent and significantly higher than the 41 percent earned by Jeep, 33 percent score tallied for Buick, and the 21.5 percent calculated for GMC

“Subaru owners are drawn to the reliability and capability of our vehicles, as well as the trustworthiness of our brand, this award from J.D. Power is a testament to their loyalty,” Doll added.

Subaru does not just make dependable vehicles overflowing with impressive safety tech, though. It gives back to the community with initiatives like its Love Promise. Subaru and its employees are dedicated to causes that fight for animal welfare, support environmental protections, and address food insecurity.

Visit CARR Subaru in Beaverton, Oregon, to check out the current Subaru lineup.

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