Subaru took the world by storm when it announced its largest SUV ever — the Ascent — at the 2017 LA Auto Show. Since then, the vehicle has gone on to earn praise from organizations like the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety, as well as winning awards from publications like Wards. Now, Subaru pulled the curtain back on how much the hotly-anticipated 2021 Ascent will cost.
According to a press release from the automaker, the 2021 Ascent will see a $300 price increase from the 2020 model year, adding up to $32,295. The minor price bump reflects a series of improvements, including additional safety systems and a highly-capable powertrain.
The most notable upgrade comes in the form of an expanded version of Subaru’s innovative EyeSight® Driver Assist Technology, which now features Adaptive Cruise Control with Lane Centering Technology, Lane Keep Assist, Steering Responsive Headlights with High Beam Assist, and a Second- and Third-Row Seat Belt Reminder.
You can also expect the 2021 Ascent to perform up to Subaru’s standards, as it comes standard with Symmetrical All-Wheel-Drive and X-Mode® with Hill Descent Control. At the end of the day, you’ll be able to tow up to 5,000 pounds.
Even with the $300 price hike, the Ascent still clocks in with a lower starting price — and more standard features — than competitors like the Mazda XC-9 and the Buick Enclave.
If you can’t wait until the launch of the 2021 Subaru Ascent, check out our current inventory of 2020 models at CARR Subaru in Beaverton, Oregon.