Subaru has a well-earned reputation as an environmentally focused brand. Recently, those efforts earned the automaker a 2020 Silver Halo Award, which recognizes businesses that promote helpful social and environmental causes.
In collaboration with the National Parks Conservation Association, Subaru of America has furthered its “Don’t Feed the Landfills” initiative by launching recycling and composting programs at three of America’s most beloved parks — Denali, Grand Teton, and Yosemite. Since the pilot program began in 2015, it has diverted over 16 million pounds of waste from local landfills.
“Our national parks represent the very best of the American great outdoors, and we feel a responsibility to keep them clean and free of waste for future generations to enjoy,” remarked Alan Bethke, the Senior Vice President of Marketing for Subaru of America.
Theresa Pierno, President and CEO for the National Parks Conservation Association, says that the automaker’s zero-landfill practices have helped the park system learn more about the best way to implement recycling programs at the parks. She expressed that the NPCA hopes to implement these waste-reduction practices in parks nationwide.
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